What traditions would you give up?

{ Posted on Feb 03 2010 by annegentle }
Wow, Pepsi is not going to air an advertisement during the Super Bowl for the first time in 23 years, according to the Financial Times. They say, "With a major digital campaign that features its own website and a heavy ...Read More »

Email feedback mechanisms for online help

{ Posted on Jan 29 2010 by annegentle }
Email has become a universal conversation mechanism for business to business notification, customer to business communication, you name it. If you're not doing so already, you can add email links so that readers can send emailed feedback to your technical ...Read More »

Collaboration thoughts

{ Posted on Jan 26 2010 by annegentle }
Some of my favorite quotes that make me chuckle are the ones about collaborative authoring and the difficulty being people, not tools. For example, Alan Porter recently wrote an article Wikis in the workplace: a practical introduction for Ars Technica. My ...Read More »

Last sprint, first step

{ Posted on Jan 18 2010 by annegentle }
This week I'm finishing up an Agile sprint. Not just any sprint, though, my last sprint as a technical writer embedded on a sprint team at ASI. I've learned so much there in the last couple of years that I've ...Read More »

Pilot or not?

{ Posted on Jan 12 2010 by annegentle }
While doing some research for LugIron, a startup here in Austin where I serve in an advisory role, I found a slideshow discussing signs of successful community launches by Joe Cothrel, a VP of service at Lithium. Now, what they mean ...Read More »

Clearing the Air on Cloud

{ Posted on Jan 06 2010 by annegentle }
Tags : ,
Categories : techpubs, tools, work, writing
One of my readers asked for a post about cloud computing. I went straight to my in-Austin expert, Ynema Mangum, and she exceeded my expectations by writing the post! This is a guest post by Ynema Mangum, architect at Hewlett-Packard. ...Read More »

Context and behavior

{ Posted on Jan 04 2010 by annegentle }
I appreciated SocialText's Ross Mayfield describing the various levels of interaction in his One on One interview with Fierce Content Management. The interview reminds me that social context alters behavior and motivations. Think of an intranet situation, where interactions are ...Read More »

New year, new look

{ Posted on Jan 02 2010 by annegentle }
Tags : , , , ,
Categories : social media
If you're visiting the site rather than reading this post through a feed reader, you'll notice some changes to the look of the site. I'm using the Excellence theme from BlogOhBlog with some tweaking. While the theme enables ads, I've ...Read More »

Language and socializing online

{ Posted on Dec 31 2009 by annegentle }
Lionbridge (a translation and localization firm), is conducting a survey to learn which social networking sites people around the world use the most, whether they’re using them for business or personal use, and in which languages. They're trying to get as ...Read More »

Hone writing skills or specialize?

{ Posted on Dec 28 2009 by annegentle }
Never permit a dichotomy to rule your life, a dichotomy in which you hate what you do so you can have pleasure in your spare time. Look for a situation in which your work will give you as much happiness ...Read More »