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Seducing users to learn by reading the manual

August 30th, 2006 · No Comments

Thought provoking post over at Creating Passionate Users — shiny slick seducing user manuals
From a recent post by Kathy Sierra at Creating Passionate Users, “What if instead of seducing potential users to buy, we seduced existing users to learn?” I don’t really like the title of her post, which is Why marketing should make [...]

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Tags: talk.bmc