Comments on: Not the ROI of blogging, but the Reach And Influence of blogging

By: Blogs have reach and influence, but also build trust : The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B

Thu, 17 Jul 2008 19:11:25 +0000

[...] main importance of the blog is in the Reach and Influence according to Anne Gentle Whereas MarketingSherpa explains “How to Calculate a Blog’s Reach & Influence [...]

By: Social Media Marketing Playbook - book review « just write click

Social Media Marketing Playbook - book review « just write click — Tue, 18 Mar 2008 03:02:39 +0000

[...] At talk.bmc our entire intent was to start the conversation. So I know how daunting and intimidating it can be, yet you also have to dive in and sit back and listen. It’s not an easy road to walk. But sometimes ROI stands for Risk of Inaction, so eventually you should learn your way around the tools of the trade. I still like Reach Or Influence for the ROI acronym when applied to blogging. [...]

By: Use a blog to respond to a blog post? « just write click

Use a blog to respond to a blog post? « just write click — Tue, 11 Sep 2007 04:38:15 +0000

[...] Effectively, any blogger must prove that there would eventually be a return on that investment of time and money. I think that the return could occur months or years later when someone like me is researching their next toolset. It’s the influence that the bloggers can wield, which then translates to investment, which I discussed in my prevous post about the Reach and Influence of blogging. [...]

By: annegentle

annegentle — Fri, 31 Aug 2007 02:05:53 +0000

I didn’t mean for this post to come across as discouraging the questions, nor to say only newbies ask those types of questions. You’re right on, we all need those questions asked constantly so that someone can point out if the emperor is actually naked.

I love the measurability methods pointed out by the marketingsherpa.com article and I enjoyed Gio’s tie-ins as well. Thanks for starting the discussion at the meeting and continuing it here!

By: Chris Almond

Chris Almond — Thu, 30 Aug 2007 20:50:45 +0000

Hi Anne – I was the one that kept the focus on metrics and ROI during the Q&A at the SMC meeting last week. Thanks for sharing your thoughts. And thanks for linking to Y’s blogs on the same subject.

Yes it may seem like a frustrating newbie question to ask, but since its continually asked thats proof that its still an important question.

Is there room here for social media marketing research efforts that lead to some accepted standards for how you measure “Reach and Influence”? Thats not my bailiwick, but I imagine there is a lot of academic activity focused on this.

In Ynema’s blog she says “Forget about ROI and focus on ubiquity. Focus on what matters.”

…I Love it, and I totally get it. I wasn’t pushing that question because I’m a newbie at this. Instead I asked that question hoping to hear about how our friends at BMC might have approached the challenge of talking about measurements to old line business leaders in their org when justifying the budget for supporting TalkBMC. And that I think is a very important issue that any social media evangelist needs to understand and present effectively as businesses continue to jump on the cluetrain.

See you at next SMC meeting!

By: Ynema Mangum

Ynema Mangum — Tue, 28 Aug 2007 14:42:45 +0000

Man, you are right on the money! Great tips delivered with great clarity. Giovanni Galluci actually did a presentation where he showed one of whurley’s blog in relation to a PR or marketing campaign and how much attention it generated in terms of dollars. That’s what we have to get across.
Fortunately, everyone’s jumping on the Cluetrain now, even if they don’t know why. So, the silly questions from newbs get asked less and less as they see blogs become mainstream PR in business.