The term microboredom caught my eye on this Trend Blend 2009 graphic under Media, furthest out on the Information Overload tentacle. Beth Kanter blogged about the graphic and trends she’ll be looking into in Trend Blend 2009: A Map of Time and Tide.
Darren Barefoot first displayed Robert Scoble’s social media starfish in his book, Getting to First Base: Social Media Marketing Strategies and Tactics.
So, what does microboredom mean?
Here’s a great description from mid-2007 in this News and Tech article.
These so-called “micro-boredom” moments occur in three- to six-minute intervals during the time a consumer is using his or her cell phone.
And these intervals, which can occur anywhere from five to 20 times a day, represent a significant opportunity for a publisher to exploit readership and advertising consumption.
What else will 2009 bring to us? I’m looking forward to finding out, how about you?