What’s micro boredom?

The term microboredom caught my eye on this Trend Blend 2009 graphic under Media, furthest out on the Information Overload tentacle. Beth Kanter blogged about the graphic and trends she’ll be looking into in Trend Blend 2009: A Map of Time and Tide.

trendblend2009Click on the image to go to a flickr-stored full sized version so you can read it.starfish

Darren Barefoot first displayed Robert Scoble’s social media starfish in his book, Getting to First Base: Social Media Marketing Strategies and Tactics.

So, what does microboredom mean?

Here’s a great description from mid-2007 in this News and Tech article.

These so-called “micro-boredom” moments occur in three- to six-minute intervals during the time a consumer is using his or her cell phone.

And these intervals, which can occur anywhere from five to 20 times a day, represent a significant opportunity for a publisher to exploit readership and advertising consumption.

What else will 2009 bring to us? I’m looking forward to finding out, how about you?


  • December 30, 2008 - 6:05 pm | Permalink

    Thanks for tracking down the definition of micro boredom. I thought it might mean that we’ll get bored with micro blogging tools like Twitter … but this sounds more like an opportunity for micro advertising.

  • December 30, 2008 - 9:25 pm | Permalink

    I would guess that a site like twitter with microblogging helps allay microboredom by being a quick read or by letting you dash off a quick note with an @. It’s funny, the three-to-six minutes time period is something I am familiar with as a mom, but I don’t think that I’m bored in those spare moments, yet. 🙂

  • January 1, 2009 - 8:32 am | Permalink

    Thanks for such a short and succinct post that I didn’t have time to get bored with! I think it’s exactly why micro blogging tools like Twitter are less boring than some alternatives. Is the implication that as long as ad messages are spread out over 3-6 minute periods, they won’t be deemed annoying? (especially if the message has some relevance/interest/value for the target?)

  • January 27, 2009 - 5:37 am | Permalink

    micro blogging tools like Twitter are less boring than some alternatives.

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