Talkin’ ’bout a revolution at the STC Summit 2010

I don’t know if it’ll sound like a whisper, but I am excited that my proposal was accepted for the 2010 STC Summit in Dallas! Here’s what I’ll be presenting:

I’m participating in a Content Strategy Progression as described on the STC Content Strategy Special Interest Group blog entry on said progression. I’ll talk about content that is “Shareable, Searchable, Sociable, and Don’t Forget Syndicated.” That should be a fun session, and I’m just sad I won’t be able to wander around the room myself and soak in the Content Strategy goodness!

My proposal for a presentation titled, “Strategies for the Social Web for Documentation” was accepted, hurrah. Here’s what I have as learning objectives for the session, but I’d love to hear your questions as well before I prepare all the slidedeck. What would you want to learn?

Session Objectives:

  1. Identify specific types of tools on the social web, such as tags, blogs, and wikis
  2. List risk areas and pitfalls
  3. Identify writers’ roles with social media (instigator or enabler)
  4. Plan a strategy of listening, participating, building and then offering a platform or community

Session Description:
Let’s say that the most driven and driving developer on your team, who also happens to be a popular blogger, comes to you and asks why your end-user documentation doesn’t allow comments or ratings. Rather than stammering something about Wikipedia’s latest scandal, or reaching for imperfect responses that sound like lame excuses, do your homework and learn best practices from others who are implementing social web content that is conversational or based on community goals. Along the way you may realize there are good reasons not to implement a social media strategy, based on studying the potential community and time you’d spend in arbitration with community members on contentious issues, or you may discover that you can borrow from benefits of a single approach while still meeting business goals.

(Kudos if you recognize the song lyrics to which the title and lead refer.)


  • November 20, 2009 - 4:07 pm | Permalink

    Hey Congrats! If I were a tech writer I’d definitely attend your session! As for the song… either you’re The Walrus or in a Fast Car… 🙂

  • November 21, 2009 - 10:49 am | Permalink

    Thanks Ken!

    You’re close with “Fast Car.” Yep, it’s Tracy Chapman – Talkin’ Bout A Revolution. I’ll have to play that song at the beginning of my talk. 🙂

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