Compact Information and Bugs (Not the Software Kind)

Bug vacuums are a big hit in our house this month. I’m such the mom of boys, huh?

I like the bug vacuums because the bugs aren’t harmed and we can see them up close. Plus, it’s not a terribly loud activity. The bug vacuum hums and the boys just have bouts of mild shouting when they’ve found a cool-looking bug.

A great instruction booklet came with this particular toy. It’s compact, informative, pocket-sized, and I haven’t seen a better quick reference in my life. I immediately thought of Tom Johnson’s nice collection of quick reference layouts and links.

Here’s the first unfold, showing 10 essential field tips.

Unfolding the interior is a real treat – it expands to about eight times the size!

Sure, you could see this as primarily a marketing or sales piece, but only one side of the interior is attempting to sell similar toys – the rest has great instructions and ideas to “Get in the field!”

Anyone else have some “field observations” to share?

3 Comments

  • June 22, 2010 - 2:02 pm | Permalink

    Speaking as a boy (we never really grow up) I want one of those!

    By encouraging kids to get out into the field they’re not selling a toy. They’re “selling” an interest in nature. Cool!

    The kids (who use the product) will love it. The moms (who make the buy decision) will love it. And people will actually want to read the documentation. Very, very cool!

  • June 22, 2010 - 4:25 pm | Permalink

    It’s nice to know I came to mind when you saw a good looking quick reference guide. (Whenever my father reads poor instructions, the first person he thinks of is me.)

  • Ken White
    July 13, 2010 - 9:08 am | Permalink

    This is awesome, I can’t wait till my son is old enough to enjoy playing with these kinds of things! Now where’s my ThinkGeek catalog….

  • Leave a Reply