Engagement Metrics Comparisons

{ Posted on Jul 27 2010 by annegentle }
Categories : social media

I’ve written a pair of highly interesting blog entries for LugIron in the past month, looking at user engagement for brands varying from cameras and photography to airlines and travel.

Check ‘em out if you’re interested in social media metrics for brands especially, and user experience in interacting with brands.

Engagement Measures: Kodak versus Polaroid

Engagement Measures: Southwest versus JetBlue

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