I recently needed the assistance of Apple Care when my iTunes account went a little wonky. Long story short, I needed to disconnect my iTunes account from my credit card.
The support rep was friendly, kind, and understanding. She worked pretty quickly within the system to get me what I needed. All in all, a great customer service experience.
The next day, I received a link to an online survey and was happy to fill it out – whether a sense of obligation or plain appreciation motivated me, I took the time to fill it out.
I love it! It’s simple, minimal, and international. I instantly recognized “Tack” as Swedish thanks to my recent guidebook purchases in preparation for my trip to speak at UA Europe. It doesn’t contain any links, as if to say, thanks for your time, we won’t tempt you to take any more time reading.
On today’s web, where some manipulate content to manipulate people, this was a wonderful page to land upon. Thank you Apple.