Monthly Archives: October 2012

content strategy techpubs work writing

Tools and skills in the red

If this isn’t a snapshot of our industry, I don’t know what is.

A couple of observations:

  • “Documentations” [sic] to me indicates an English-second-language speaker. Members listing that term as a skill is 245K, larger than the 107K “Technical Documentation”.
  • Looks like it’s an easy popularity contest winner for “Technical Documentation” over “Technical Communication” with nearly 5 times as many LinkedIn members citing “Technical Documentation” as a Skill.
  • Content strategy as a Skill listing is growing 16% year over year.

Fascinating snapshot. What do you think of this data capture at this point in time?