Posts Tagged ‘content strategy’

Must Help Pages Live Forever?

{ Posted on Jul 20 2010 by annegentle }
5 Comments
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Categories : techpubs, tools, wiki
I'm pondering the 1998 article, Pages Must Live Forever (from Jakob Nielson's Alertbox) while documenting the content aging report in MindTouch 2010 (Read the spec here, read the user guide here). With redirects helping stave off link rot, it seems that ...Read More »

What traditions would you give up?

{ Posted on Feb 03 2010 by annegentle }
3 Comments
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Categories : social media
Wow, Pepsi is not going to air an advertisement during the Super Bowl for the first time in 23 years, according to the Financial Times. They say, "With a major digital campaign that features its own website and a heavy ...Read More »

Context and behavior

{ Posted on Jan 04 2010 by annegentle }
1 Comment
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Categories : social media, wiki, work
I appreciated SocialText's Ross Mayfield describing the various levels of interaction in his One on One interview with Fierce Content Management. The interview reminds me that social context alters behavior and motivations. Think of an intranet situation, where interactions are ...Read More »

Technical writers, web writers, jobs, and employers

{ Posted on Nov 25 2009 by annegentle }
5 Comments
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Categories : social media
I'm returning to and rereading Violaine Truck's post to the STC France site of a review of Content Strategy for the Web. Before you read this post, it might make more sense if you go read hers. Take your time, ...Read More »