Content Strategy | Just Write Click

Tools and skills in the red

{ Posted on Oct 12 2012 by annegentle }

Tags : content, content strategy, techcomm
Categories : content strategy, techpubs, work, writing

If this isn't a snapshot of our industry, I don't know what is. A couple of observations: "Documentations" [sic] to me indicates an English-second-language speaker. Members listing that term as a skill is 245K, larger than the 107K "Technical Documentation". Looks like it's ...Read More »

Community Content Strategist

{ Posted on Sep 22 2012 by annegentle }

1 Comment

Tags : community, content, content curator, content management, content strategy
Categories : community, techpubs, work, writing

I'm considering a request. It's a request for a new branch in content strategy. Now it's odd to even start such a fork when content strategy itself is so new, so nascent that its molds are barely even formed much ...Read More »

Must Help Pages Live Forever?

{ Posted on Jul 20 2010 by annegentle }

7 Comments

Tags : aging, content, content curation, content reports, content strategy, stale
Categories : techpubs, tools, wiki

I'm pondering the 1998 article, Pages Must Live Forever (from Jakob Nielson's Alertbox) while documenting the content aging report in MindTouch 2010 (Read the spec here, read the user guide here). With redirects helping stave off link rot, it seems that ...Read More »

What traditions would you give up?

{ Posted on Feb 03 2010 by annegentle }

3 Comments

Tags : analyze, content strategy, social media, Super Bowl
Categories : social media

Wow, Pepsi is not going to air an advertisement during the Super Bowl for the first time in 23 years, according to the Financial Times. They say, "With a major digital campaign that features its own website and a heavy ...Read More »

Context and behavior

{ Posted on Jan 04 2010 by annegentle }

1 Comment

Tags : content management, content strategy, contributions, generations, Groundswell, Second Life, wiki
Categories : social media, wiki, work

I appreciated SocialText's Ross Mayfield describing the various levels of interaction in his One on One interview with Fierce Content Management. The interview reminds me that social context alters behavior and motivations. Think of an intranet situation, where interactions are ...Read More »

Technical writers, web writers, jobs, and employers

{ Posted on Nov 25 2009 by annegentle }

5 Comments

Tags : content strategy, technical writing, web content, writing
Categories : social media

I'm returning to and rereading Violaine Truck's post to the STC France site of a review of Content Strategy for the Web. Before you read this post, it might make more sense if you go read hers. Take your time, ...Read More »