While doing some research for LugIron, a startup here in Austin where I serve in an advisory role, I found a slideshow discussing signs of successful community launches by Joe Cothrel, a VP of service at Lithium. Now, what they mean by “community” is a larger than 5,000 person audience, enterprise-type (B2B or B2C focused […]
Archives for January 2010
Clearing the Air on Cloud
One of my readers asked for a post about cloud computing. I went straight to my in-Austin expert, Ynema Mangum, and she exceeded my expectations by writing the post! This is a guest post by Ynema Mangum, architect at Hewlett-Packard. She contributed information about web metrics to my book, Conversation and Community: The Social Web […]
Context and behavior
I appreciated SocialText’s Ross Mayfield describing the various levels of interaction in his One on One interview with Fierce Content Management. The interview reminds me that social context alters behavior and motivations. Think of an intranet situation, where interactions are between bosses, colleagues, direct reports, and coworkers. The goals in this context are to increase […]