Here are my notes for the Creating findable rich media content session at SXSW Interactive. Listen to the podcast for yourself if my haphazard notes are difficult to follow. Navigation typically not followable for Flash, etc. Text is embedded, not retrievable by spiders, key text is not prominent or differentiated (even XML). Lack of a […]
It’s the network, not the media, plus, the Content Wrangler Community on Ning
Another one of my takeaways from last week’s South By South West Interactive conference is that it makes sense to use the term “social networking” rather than “social media” to describe sites and tools that help you stay connected with others. We’re not all journalists, and the “media” part of the term seems to signify […]
Social Media Marketing Playbook – book review
This book was an easy, fun, read, and seemed especially pertinent after all the immersion into social networking I’ve been doing with SXSW Interactive. The 100-page book, Getting to First Base: A Social Media Marketing Playbook, is aimed at your company’s marketing department for them to read before deep-diving into the social media landscape. Julie […]