I’ve written a pair of highly interesting blog entries for LugIron (run by Louis Marascio) in the past month, looking at user engagement for brands varying from cameras and photography to airlines and travel. Check ’em out if you’re interested in social media metrics for brands especially, and user experience in interacting with brands. Engagement Measures: […]
Going into Listening Phase
I’m going into a listening phase for a client, where I observe their customers and partners habits online. I thought I’d write up some of my techniques. The overarching task is listed as “Set up a monitoring system for “listening” to the social media participation by customers or partners.” The deliverable for this monitoring system […]
Businesses and Social Media – Insights from the Door64 TechFair
Today’s Technology Tools and Social Media for Growing Business was the title, and this session was the last one for Tech Fair, and the Panelists and their company names form an impressive lineup: Doug Whatley – Human Capital Consultant, moderator Scott Ingram – Sales Director, Bazaarvoice / Founder, Network-In-Austin Julie Niehoff – ConstantContact Dave Evans […]