While doing some research for LugIron, a startup here in Austin where I serve in an advisory role, I found a slideshow discussing signs of successful community launches by Joe Cothrel, a VP of service at Lithium. Now, what they mean by “community” is a larger than 5,000 person audience, enterprise-type (B2B or B2C focused […]
Context and behavior
I appreciated SocialText’s Ross Mayfield describing the various levels of interaction in his One on One interview with Fierce Content Management. The interview reminds me that social context alters behavior and motivations. Think of an intranet situation, where interactions are between bosses, colleagues, direct reports, and coworkers. The goals in this context are to increase […]
Comparing RSS feeds to social networks
Jakob Nielson and his research group, Nielsen Norman Group, have done it again – letting us know how users are actively perceiving and using social software for different business tasks. This research is important as the social web evolves so that we, as web content creators, know the best ways to present and offer different […]