One of my readers asked for a post about cloud computing. I went straight to my in-Austin expert, Ynema Mangum, and she exceeded my expectations by writing the post! This is a guest post by Ynema Mangum, architect at Hewlett-Packard. She contributed information about web metrics to my book, Conversation and Community: The Social Web […]
Context and behavior
I appreciated SocialText’s Ross Mayfield describing the various levels of interaction in his One on One interview with Fierce Content Management. The interview reminds me that social context alters behavior and motivations. Think of an intranet situation, where interactions are between bosses, colleagues, direct reports, and coworkers. The goals in this context are to increase […]
Content strategy and web writing
Boy, it must be getting harder and harder to be a web writer. I’m reading Content Strategy for the Web, and the web writer job description is intimidating! The quote that stuck with me talks about the Web Writers Real Job: problem solvers who write well. I do hope this quote describes many technical communicators […]