My writing teammates and I are working through our favorite ways to start a project and do user and task analysis. The exercise forced me to write down what it is I do when starting a new project. My formal training began in graduate school but my practical training happened at only two different companies, […]
Not the ROI of blogging, but the Reach And Influence of blogging
At last week’s Austin Social Media Club meeting the topic turned to running numbers to prove that social media should be used in a particular situation. My blogger buddy Ynema at talk.bmc talks about her frustrations when people talk about the ROI of blogging. She wants to run screaming from the room when it comes […]
Simplest of style guides
Ah, simplicity. Elegant. Succinct. Basic. Good. Welcome to ASI, new writer. Here are the basics: Write well, quickly, in the active voice and the present tense. Put punctuation outside the quoted material. Maintain gender neutrality. (“He” and “she”: bad. “They”: good.) Replace semicolons with periods. Use numerals for all numbers. Make cross-references target-neutral. Insert AIT […]