I’ve written a pair of highly interesting blog entries for LugIron (run by Louis Marascio) in the past month, looking at user engagement for brands varying from cameras and photography to airlines and travel. Check ’em out if you’re interested in social media metrics for brands especially, and user experience in interacting with brands. Engagement Measures: […]
Must Help Pages Live Forever?
I’m pondering the 1998 article, Pages Must Live Forever (from Jakob Nielson’s Alertbox) while documenting the content aging report in MindTouch 2010 (Read the spec here, read the user guide here). With redirects helping stave off link rot, it seems that we can fulfill the wish behind Kristina Halvorson’s plea not to allow the web […]
Going into Listening Phase
I’m going into a listening phase for a client, where I observe their customers and partners habits online. I thought I’d write up some of my techniques. The overarching task is listed as “Set up a monitoring system for “listening” to the social media participation by customers or partners.” The deliverable for this monitoring system […]