I’ve written a pair of highly interesting blog entries for LugIron (run by Louis Marascio) in the past month, looking at user engagement for brands varying from cameras and photography to airlines and travel. Check ’em out if you’re interested in social media metrics for brands especially, and user experience in interacting with brands. Engagement Measures: […]
Last sprint, first step
This week I’m finishing up an Agile sprint. Not just any sprint, though, my last sprint as a technical writer embedded on a sprint team at ASI. I’ve learned so much there in the last couple of years that I’ve decided to make a go at consulting. I want to help people with content strategy, […]