What if your user’s guide had to read like an Instant Messaging, or IM conversation – quick, real-time questions, fast answers, and tailored to nearly every potential customer situation? Harry Miller from Microsoft pondered this very question in a podcast in the mid-2000s. Sometimes users expect precise answers from their user guide. When you work […]
Creating social media versus social networking
An interesting comparison and contrast with two recently added time-sink temptations while online. As of a few weeks ago, you can submit news stories to the new WriterRiver.com, a digg clone site with the clever Sink or Float capability on news stories, built by Tom Johnson who writes the IdRatherBeWriting blog. A few months ago, […]
Giving the subject matter expert a voice
I just completed a three mile run with the voice of Joan Benoit Samuelson in my ear through the techonlogy offered by iTunes and iPod and Nike’s iTunes store. Joan Benoit Samuelson is a famous US female marathon runner, and winner of the first women’s Olympic marathon. She is most certainly a subject matter expert […]