What are some pointers for developing a style guide for writing on the social web or for certain social mediums? I discuss style guidance at length in chapter 7 in my book, which is titled Finding Your Voice. In fact, I read from chapter 7 for my book reading at South By Southwest Interactive last […]
Simplest of style guides
Ah, simplicity. Elegant. Succinct. Basic. Good. Welcome to ASI, new writer. Here are the basics: Write well, quickly, in the active voice and the present tense. Put punctuation outside the quoted material. Maintain gender neutrality. (“He” and “she”: bad. “They”: good.) Replace semicolons with periods. Use numerals for all numbers. Make cross-references target-neutral. Insert AIT […]