A real world look at wikis with Wikipedia as the case study… who is creating that content, anyway? Inner gang? Mini empires? Am I talking about the online encyclopedia, Wikipedia? Why yes, yes I am. I’m reading “Who Writes Wikipedia” which is a study on how Wikipedia is edited and maintained. Is it really “a […]
Seducing users to learn by reading the manual
Thought provoking post over at Creating Passionate Users — shiny slick seducing user manuals From a recent post by Kathy Sierra at Creating Passionate Users, “What if instead of seducing potential users to buy, we seduced existing users to learn?” I don’t really like the title of her post, which is Why marketing should make […]