If you’re in Austin, you’re welcome to attend the Society for Technical Communication meeting where I’ll be moderating a discussion about best practices for documentation. I’ll be moderating a discussion Tuesday night at one of our Society for Technical Communication chapter meetings. I found this article, “Tech writers as sales reps? Interface Software’s award-winning docs […]
Best Buy’s personas hit the mainstream
Where I muse about personas and technical writing It is exciting when something relevant to your job hits the mainstream news sources. In my case, Best Buy’s use of personas to help create empathy and understanding of customers was a concept I could relate to immediately. I want to share it with others who may […]