From “Creating Passionate Users,” Kathy Sierra follows up to her “let marketing write the manuals” post Her post on “Creating Passionate Users” is a long one but well worth reading — How to get users to RT*M. Since this is a G-rated blog, apologies for the known acronym. Let’s say it stands for “Read The […]
Seducing users to learn by reading the manual
Thought provoking post over at Creating Passionate Users — shiny slick seducing user manuals From a recent post by Kathy Sierra at Creating Passionate Users, “What if instead of seducing potential users to buy, we seduced existing users to learn?” I don’t really like the title of her post, which is Why marketing should make […]