I’m studying different help sites and applying web analytics. I wanted to write up some of the processes, potential wins, and possible short comings of web analytics for technical communication. When I spoke with a few Google technical writers at the STC Summit, one of them confirmed that their performance reviews include a web analytics […]
Engagement Metrics Comparisons
I’ve written a pair of highly interesting blog entries for LugIron (run by Louis Marascio) in the past month, looking at user engagement for brands varying from cameras and photography to airlines and travel. Check ’em out if you’re interested in social media metrics for brands especially, and user experience in interacting with brands. Engagement Measures: […]
Google Analytics: Passing the Individual Qualification Test
I did it! I passed and received my individual qualification (IQ) for Google Analytics. Hurray! And Whew! The site offers a way to look up people who have passed their IQ test so you can verify if someone has it (here’s mine). I wouldn’t call myself an expert yet, since I think expertise comes with […]